How Trips are Made positions Google Travel as the versatile all-in-one tool for planning your trips. Each vignette is an emotional story told from the perspectives of friends, partners or family. And how Google Travel helped make memories.
The 2021 NYC Marathon marked the return of in-person marathons. In celebration, Arts & Letters Creative Co. created some cool activation ideas for Feetures, a brand known for its high-quality compression socks. Activation included typographic spreads that detail marathon runners’ thoughts during each of the 26.2 miles. The scope of the project included photo retouching and mechanical builds.
Familiarity aims to educate potential consumers and currrent users about the benefits of owning a Chromebook. It’s straightforward and friendly approach highlights use cases such as apps, Microsoft Office and gaming. The scope of this project included designing multiple UI screens, writing copy, prepping files for the animation team and adapting for the UK.
In the midst of the COVID-19 pandemic, Amazon seeks to replace the millions of jobs lost by creating warehouse jobs for $15-$17/hr. The scope of this project included 400+ mechanical builds for OOH, transit and newsprint.
In an effort save our oceans, Fisk Johnson and Windex plan to recycle 1400 metric tons of ocean bound plastic in 2020. Help our seas sparkle by using Windex. The scope of this project included a key visual, product label, in-store displays and a reusable tote bag.
Kiwi doesn’t only polish your shoes. Did you know Kiwi also offers a polish for your favorite pair of kicks? Neither did most retailers.
Not well known in the United States, Mr Muscle is a British brand of household cleaner, owned by S.C. Johnson. The major production hurdle of this project was explaining to the client that a 4-color orange will never replicate the vibrancy of a Pantone orange. The tiles on this demo kit are embossed and printed using PMS 021C.
For the MLB 2019 season, Ziploc partnered with the Toronto Blue Jays to increase its brand presence and to boost the sales of its bags and containers in Canada. The scope of this project included building mechanicals for in-store displays and the behind home plate signage.
Glade introduced its premium line of air freshener spray called Atmosphere. This product one ups the all-to-familiar scents of Febreze by introducing unique fragrances like Coconut & Beachwood or Sweet Pea & Pear. The scope of this project included a hi-res key visual build, multiple in-store displays and a demo kit.
Getting ready for back to school isn't always the easiest thing to do. Luckily, Ziploc is here to help you and your children get organized! This eye-catching in-store display resembles kids' lockers. Each of the four locker panels has its own personality, ranging from athlete to artist.
Behind Closed Bathroom Doors showcases bathroom stories through the lens of the Shopper Mom. From the aftermath of a manscaping husband to the lipstick horror of a teenage daughter going goth. Luckily, Mom has Scrubbing Bubbles to help her tackle any mess that could be lurking behind that closed bathroom door. The ask was to create a story through a single page print ad and apply it to in-store collateral.
Put the sweat back into the workout with Reebok’s Cardio Ultra Apparel and Footwear campaign! The scope of this project included building mechanicals for a series of window posters.
Reebok partnered with yoga instructor Tara Stiles for its 2015 Yoga Apparel campaign. This series of in-store signage shows off her bold line of athletic-wear.
Pepsi partnered with the NFL to promote Super Bowl XLVIII in New York and New Jersey in this fantastic OOH takeover. The blue fan imagery perfectly captures the NY/NJ attitude and passion for football. The scope of this project included 400+ large format mechanicals that were built over the course of ONE week!
This poster series was created for the non-profit Peace One Day, an organization who’s goal is to institutionalize International Peace Day on September 21st. The three posters are heavily inspired by the photograph Flower Power , taken by American Photographer Bernie Boston.
